World Polo League
A New Breed of Game.
“We want a cultural shift in the world of polo” was the ask from Valiente Farms and Grand Champions Polo Club when they set out to create the World Polo League. The WPL features the best players in the world riding the fastest horses in the game. More skill. More speed. More excitement.
While the play was elite, they wanted the culture to be approachable, fun, vibrant, playful, and young. The new school of polo—wild yet refined.
Wild Refinement. This game is a juxtaposition of power and control. It’s the lightning-in-a-bottle feeling of 1,000 pounds of animalistic power under the acute control of world-class athletes. Sophisticated sportmanship paired with unhinged competition. This mantra defines the culture of the league—and the sport.
OOH Boards in Miami
A launch campaign announcing the first season in Miami and West Palm Beach included radio, OOH, event sponsorships, print ads, digital banners, and a Brightline takeover.
The league held an exhibition tournament on South Beach to build awareness for the WPL and the second season.
